This one will be lost in the mists of time for many people, but back in the mid-noughties Twitter was not the only social network of its type. In fact, it wasn’t even the best. Jaiku was.

And what happened to Jaiku? It got bought by Google and promptly disappeared, shutting entirely in 2011.

It’s interesting to speculate on a world where Jaiku, not Twitter, was the dominant social platform of that kind. I can’t help but think that Jyri Engestrom would have run it better than Jack Dorsey.